I don’t know, maybe I was just burned out a bit from working too hard and needed a break, but yesterday was one of those lazy days for me. I decided enough was enough and I was just going to relax for the day. Now we all need those relaxation days to recharge. But, on this particular day, I was glued to the TV. And, for some reason, I took more notice of the many food commercials that we are bombarded with.
It Made Me Wonder if TV Led to More Eating, and Junk Food in Particular.
To be completely transparent, some of what I have to say on this subject is based on my own experience, and some on research. First, my own experience…
What I Know to Be True for Myself
I fight my food demons like I know a lot of others do. Growing up, there were always sugary desserts and candies on hand. While that’s another story in itself, suffice it to say, while we had to eat dinner at the table, dessert was served later in front of the TV. I took this same practice into adulthood for many years. Unconsciously, I associated relaxing in front of the TV with treat time. During my own weight loss journey, it was one of the habits I became aware of that were contributing to my overweight. (If you want to know what I did…I slowly began substituting for a healthier snack.
Back to Those TV Commercials.
To be fair, not all those food commercials I noticed yesterday promoted bad foods. Some were certainly healthy. But, on seeing them, even though I wasn’t hungry, it made me want to eat. In sight, in mind, so to speak. So, my natural tendency was to hit the kitchen and forage for food. That meant extra calories I was consuming, healthy food or not.
What Some Research Says
In 2018, Cancer Research UK1 [United Kingdom], conducted a survey of teens between 11 and 19 years of age to assess if there was an association between TV streaming and ads on diets. More specifically, on junk food and sugary drink consumption. They discovered that teens who regularly streamed shows containing ads “were more than twice as likely (139%) to drink fizzy drinks compared to someone with low advert exposure from streaming TV, and 65% more likely to eat more ready meals than those who streamed less TV.”
In another study, researchers looked into whether eating while watching TV increased the number of calories consumed relative to eating with no TV2. The participants were women. Interestingly, everyone ate more with TV. If the show was a favorite, or one they were familiar with, the food intake was even greater.
I always like to leave with a bottom line. After working with clients and my own experience, one of the ways to combat TV and food intake is to be mindful of it. The more mindful we are of what we are doing, the more we can move to modify it in a healthier way.
1Cancer Research UK. “Teens likely to crave junk food after watching TV ads.” ScienceDaily. ScienceDaily, 15 January 2018. www.sciencedaily.com/releases/2018/01/180115184342.htm.
2Braude, L., & Stevenson, R. J., 2014. Department of Psychology, Macquarie University, Sydney, NSW 2109, Australia. “Watching television while eating increases energy intake. Examining the mechanisms in female participants.” Appetite. Vol. 76, pp 9-16. https://doi.org/10.1016/j.appet.2014.01.005.